Interim/Fractional CMO Program

 The Interim/Fractional CMO Program gives you complete oversight and direction of your marketing—without needing to hire a full-time marketing executive.

Rigorous, data-driven, and high-touch; this service is ideal for making big changes to your marketing program.

• You need marketing leadership but you’re not ready to hire full-time.
• Your marketing is mostly done “on the fly”—without a solid plan or formalized processes.
• You’re busy running the day-to-day of your business and want someone to focus on your marketing.
• You want to build documented systems, structure, and measurement into your marketing.
• You want to grow quickly but your marketing team isn’t equipped for handling that growth.
• You want more visibility into the performance of your marketing channels.

• Deepen your understanding of your target market and why they buy.
• Continuously refine your marketing strategy based on what works.
• Attract new customers at a predictable and profitable pace.
• Increase average order value, frequency, and lifetime value.
• Create organization and control in your marketing program.
• Build around the KPIs and activities that drive your success.
• Develop marketing systems that become an asset to your business.
• Be able to track the success of your initiatives with clear and unambiguous data.

You and your marketing team gets private and unlimited 24/7 access to me via Slack, phone, or email.

This program includes:

• Equivalent of up to one day/week allocated to your business.
• Upfront research, strategy, planning, and budgeting process.
• Oversight and direction of your entire marketing program.
• Unlimited 1:1 access to me via Slack, email, and telephone.
• Monthly KPI review calls to discuss progress and results.
• Access to my personal network of vetted marketing specialists.
• Monthly analytics reports to watch your data over time.

The Interim/Fractional CMO Program is customized to your specific needs. It starts at US$10,000/month with a 3-month commitment period. Monthly payments are due in advance.

Note: I am selective about who I take on for this service and will only do this for a limited time until you hire someone more permanent to manage the day-to-day responsibilities.

The CMO option is purposely built to serve a wide range of company sizes and industries.

Ideal characteristics of include good-fit companies:

• You believe in long-term thinking.
• You’re in ecommerce, professional services, education, or an industry serving a clear niche.
• You believe results take time but compound with consistent effort & refinement.
• You’re not looking for a “magic bullet” to solve all of your problems.
• You would rather build a flexible team than hire a full-service marketing agency.
• You’re growing quickly and value outside, non-partial, strategic guidance.
• Your company does between $1-$20 million in annual revenue with plans to grow quickly.

• In the first month, I’ll perform a detailed research, discovery, and road-mapping process.
• Together, we’ll define your strengths, weaknesses, threats, and opportunities relative to your market.
• We’ll analyze your positioning and decide the best plan to capitalize on your strengths.
• We’ll define your goals, create a 6-month roadmap, determine leading and lagging indicators, break goals into projects, and allocate a budget.
• You may send proposals, work drafts, supplier reports, marketing materials, and designs for me to review.
• You will have direct access to my network of marketing specialists as needed. I never mark up anyone’s time nor take a commission.
• Every six months, we’ll go through the process of analyzing what is working and develop a plan for the next phase.

If we’re not a good fit, I don’t want your money. If you’re unsatisfied for any reason after the first 30 days, I’ll refund my entire fee in full.